About NENB - New England Natural Bakers

We Know Granola!

New England Natural Bakers is a premier manufacturer of granola, muesli and trail mixes located on the east coast with national and international distribution. The company was founded in 1977 by John Broucek and has been a mainstay in the Natural Foods industry ever since.

From our humble beginnings starting production in a pizza parlor, to now over 40 employees and 2 locations, we owe our success to our loyal, valued customers and a great group of dedicated employee/owners. Committed to the values of Trust, Integrity, Excellence and Sustainability (T.I.E.S.), New England Natural Bakers became a 100% employee owned company (ESOP) in 2012.

In addition to an extensive assortment of bulk products that include both organic and conventional formulations, we offer a popular line of organic pouch granola created with the health of the consumer in mind. With a variety of Gluten Free, protein, and no added sugar offerings, you will find a wholesome, healthy and delicious granola that is just right for you.  Additionally, New England Natural Bakers has a strong private label presence and is a co-packer of choice among many manufacturers and retailers.  NENB is certified SQF Level 3, USDA Organic, Non-GMO Project Verified, Kosher and Gluten Free Certified. *

New England Natural Bakers is committed to environmental and social improvement initiatives and constantly strives to support fair and just practices. The company donates 10% of after tax profits from brand products to organizations improving environmental and social conditions.

Our future looks as colorful and bright as its past as we travel towards our envisioned future directed by our Purpose Statement: Through our guiding Values of Trust, Integrity, Excellence, and Sustainability NENB crafts products and nurtures conscious relationships that enhance the quality of life.

.* not all items are Gluten Free - or - all Gluten Free items are Certified GF

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